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The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.
However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.
In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement.
But unlike with Lively’s profile videos, the chat feature allows users to start their session with their screen blurred.
Shortly after, Bumble will roll out its own video support as well.
Announced in January, Bumble VID will allow users to share video “stories” on their profile.
Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.
So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.